By James Swift The Post Office is reviewing its advertising, direct and digital accounts in a pitch process run through the Crown Commercial Service, which has approached agencies on the government’s creative framework. Read full story › Source: Campaign...
Read MoreBy Gillian West Unilever has engaged JDO Brand Design & Innovation to create the pack design for its ‘Dove Advanced Hair Series’, a premium tier of products sitting above the core Dove hair care range. JDO was tasked with creating a premium set of designs, establishing a platform leveraging the Dove brand and showcasing its expertise in hair care. The resulting packs feature soft pastel hues to introduce the different needs states. Shampoo products boast a semi-transparent gradient which here’s the product format; conditioners remain pure and white with a gold foil icon introduced. Each cap is tinted with the respective complimentary colour Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The platform predicts what social networkers will be saying about a brand in the coming 72 hours. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study. Read full story › Source: DM News...
Read MoreBy Louise Ridley Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero. Read full story › Source: Campaign...
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