By Ishbel Macleod Almost three-quarters (72 per cent) of mobile ad impressions in the UK come from apps, rather than mobile web, compared to the 31 per cent of ads viewed on apps globally. The research, carried out by Opera Mediaworks as part of its State of Mobile Advertising report, also found that UK mobile advertising features video far more prominently than the global average, with 30 per cent of rich media mobile ads including video, compared to 2.5 per cent worldwide. The data comes from mobile advertising traffic across Opera Mediaworks’ global platform and is based on the 65 billion impressions it receives from Read full story › Source: The Drum...
Read MoreSupermarket to invest £100m in price in latest phase of convenience strategy. Read full story › Source: Marketing Week...
Read MoreBy Mark Leiser The government’s revenue collecting service has announced that it is going to sell anonymous personal data to commercial entities for money. Again the privacy advocates have gone ape, arguing that the government is making money “off of me and you”. I have read numerous accounts on how this would work, and like most stories in the online environment, they are poorly researched, scaremongering, and devoid of any critical analysis as they essentially reword each other press releases. First of all, HMRC never said it was going to sell personal data; it said it may explore the plan to sell data. Read full story › Source: The Drum...
Read MoreBy Gillian West Bombay Sapphire has unveiled the five short films taking part in this year’s ‘Imagination Series’ in association with Tribeca Film Festival. Using the words from a short script written by Academy Award winner Geoffrey Fletcher the five films showcase the imagination and talent of aspiring filmmakers from across the globe and are created with the help of content agency Gravity Road. With 2013’s winner Room 8 securing the accolade of British Short Film at this year’s BAFTAs Bombay Sapphire’s global marketing excellence director, Heide Cohu said of the project: “The Imagination Series celebrates creativity and is committed to the intrinsic beauty Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod The NYPD’s social campaign suggesting that followers share pictures of themselves with officers using the hashtag #myNYPD has gone viral for all the wrong reasons. Similar to the McDonalds #McDstories fail, instead of sharing positive stories, the campaign turned into a chance to bash the organisation on social. Photos of police brutality were tweeted and posted on Facebook – although not all have been verified as real photos. Many of the negative photos published seem to come from the 2011 Occupy Wall Street protests. NYPD Deputy Chief Kim Royster told the New York Times that the uncensored dialogue was good for the Read full story › Source: The Drum...
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