Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2014

Former Absolute Radio head of interactive Anthony Abbott joins Bauer Media as digital product director

on Apr 23, 2014

By Gillian West Bauer Media Group has named Anthony Abbott as digital product director of the company’s radio division. The newly-created role sees Abbott tasked with leading the division’s strategic direction whilst overseeing the delivery of digital products for Bauer Media’s Radio portfolio. He joins Bauer from Absolute Radio where he held the role of head of interactive, leading the interactive, web and user experience (UX) team. He was also part of the group that developed the station’s ‘logged-in’ online audio advertising solution InStream. With over 14 years of digital experience, Abbott’s new role will have him working closely with the digital development Read full story › Source: The Drum...

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Lurpak readies experiential campaign for new Cook’s Range

on Apr 23, 2014

By Natalie Mortimer Arla-owned Lurpak is set to launch a fully immersive experiential and digital campaign targeting “passionate cooks” to promote its new Cook’s Range. Running from 24 to 26 April, the campaign integrates advertising screen Motion@Waterloo, with an interactive experiential campaign, where three celebrity food ambassadors, including Lily Vanilli, Tom Sellers and Valentine Warner will be aiming to inspire visitors to “start their food adventure”. The high-definition screen at London’s Waterloo station will stream live content captured on the food stand throughout the campaign. Stuart Ibberson, senior director for BSM at Arla, said: “We’re really excited about landing our new Cook’s Range Read full story › Source: The Drum...

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