By Ishbel Macleod An hour after a TV show finishes, discussion is 31 per cent higher on Tumblr than it was when the show was airing, research from Pulsar in partnership with Tumblr has found. Pulsar analysed how the audiences engaged with TV shows on Tumblr and Twitter by tracking discussion around five TV series (Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow, and Malcolm in the Middle) for 11 days, before, during and after key episodes in Fall 2013. It was found that during the period studied, there were 7.3 million posts (including reblogs) on Tumblr, compared with 3.1 million posts (and retweets) on Twitter. Read full story › Source: The Drum...
Read MoreBy Jeremy Lee Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller. Read full story › Source: Campaign...
Read MoreBy John Glenday Brazen has been tasked with raising awareness of premium crisp brand Ten Acre following their appointment by Yumsh Snacks to handle its national and consumer PR. The appointment will see Brazen oversee the products launch in UK and international markets by way of insets in relevant trade titles as well as traditional and social media PR campaigns. This will dovetail with a global trade fair schedule which will rely on theatre and bespoke concepts to drive attendance from media and retailers. Ten Acre Crisps are being positioned as a fictional village populated by interesting characters with whom consumers can engage via an Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer SABMiller has chosen Southpaw as its sole strategic and creative agency for its Belgian abbey beer brand St Stefanus. The drinks distributor has tasked Southpaw, formally known as Nexus/H, with delivering a digital communications strategy and creative campaign that drives awareness and builds an “emotional engagement” with the brand’s target audience. Commenting on the appointment, Eva Staníková, commercial manager, St Stefanus and Specialty Brands, said: “Southpaw clearly stood out with their insightful strategic approach and strong creative ideas, which were easy to envisage implemented.” In addition Southpaw will manage St Stefanus’ core social media platforms and website from a community Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Bray Leino has expanded into Asia with the opening of an office in Singapore, which has begun by initially servicing some B2B clients such as Cepheid and Fugro The Singapore team from the Mission Group owned agency, led by regional director Poppy Robinson, will initially aim to provide local knowledge and support while also acting as contacts for clients based or working on the country. Giles Lee, executive chairman of Bray Leino Group, said: “As more of the Clients we work with gain a foothold in Asia it makes perfect sense for us to have a tangible operation on the Read full story › Source: The Drum...
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