By Ishbel Macleod MoneySuperMarket has reported an eight per cent increase in group revenue ahead of Q1 of 2013, although visitor volume to the website fell by ten per cent. The company reported that offline marketing costs were in the region of 20 per cent ahead of the same period last year supporting new MoneySuperMarket and TravelSuperMarket advertising campaigns. The insurance sector of the group continued to be impacted by lower natural search positions in certain Google search terms reducing visitor volumes and revenues, while travel revenues were 41 per cent ahead of the first quarter of 2013 on visitor volumes that increased by 19 Read full story › Source: The Drum...
Read MoreBy John Glenday Mobile phone messaging service WhatsApp is celebrating after signing up its 500,000,000th user following a growth spurt in emerging markets such as Brazil, Mexico, India and Russia in recent months. The glut of new members is fuelling a rise in usage with more than 700m photos and 100m videos being shared via the system each day. Detailing these encouraging numbers in a blog post WhatsApp said: “We could go on, but for now, it’s more important that we get back to work – because here at WhatsApp, we’re just getting started.” WhatsApp was recently purchased by Facebook in a giant deal valued at Read full story › Source: The Drum...
Read MoreBrands needs to reflect complexity of mums as a group to create marketing that resonates with them, finds research. Read full story › Source: Marketing Week...
Read MoreBy John Glenday Havas Group has announced the appointment of Tove Okunniwa as CEO of Havas Sports & Entertainment UK to oversee brands such as the Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, AEG, and Yahoo! The role will see Okunniwa take charge of the 30 strong division to direct daily business operations, client and partner relationships, strategy, and new business development whilst reporting directly to Lucien Boyer, President & Global CEO of HS&E, as well as Dominique Delport, chairman of Havas Media UK. Okunniwa arrives at Havas from MEC Access where she helped triple the size of the division Read full story › Source: The Drum...
Read MoreBy Gillian West The Drum needs your help as we look to reward and celebrate in-house marketing teams and marketing agencies at this year’s The Drum Marketing Awards due to take place in May. Last week, you voted to decide the Brand of the Year and this week, we’re looking for your help to decide who we should crown Marketer of the Year. The Drum has whittled down the list to 65 finalists, including Abigail Comber of British Airways and Heineken’s Jacco Ver Der Linden, all you need to do is pick your first, second and third choice of marketers out of Read full story › Source: The Drum...
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