Posts made in April, 2014

on Apr 23, 2014

By Gillian West The Advertising Standards Agency (ASA) has taken action against ads from TalkTalk, Mothercare and Centre Parcs following challenges from members of the public. TalkTalk was told its ad for ‘Catch-Up TV on your TV’ could be viewed as misleading despite making it sufficiently clear in the ad that its catch up service was only available for certain channels. The ruling, which says the ad must not appear again in its current form, explained that the voice over combined with the logos of BBC iPlayer, ITV Player, 4oD and Demand 5 along with a list of channels “suggested that the advertised Read full story › Source: The Drum...

on Apr 23, 2014

By John Glenday Paddy Power has bolstered its reputation for capturing the sporting zeitgeist in irreverent fashion after spending much of yesterday pumping out a series of satirical tweets poking fun at ex-Manchester United manager David Moyes following his unceremonious sacking. The Irish bookmakers comedy credentials included a photomontage of David Moyes and Marounane Fellaini, likening them to characters from the 2007 Jonah Hill vehicle Superbad. David Moyes and Marouane Fellaini were… pic.twitter.com/xGI7Rj3q2x— Paddy Power (@paddypower) April 22, 2014 This culminated a 24 hour spree of mirth including the club’s questionable social media priorities… It was good to see Man Utd Read full story › Source: The Drum...

on Apr 23, 2014

By Jennifer Faull Thirty-six per cent of the top 100 brand sites in the UK have not been optimised for mobile, according to the European Mobile Optimisation study released today by the Internet Advertising Bureau (IAB). This figure is down six per cent year-on-year, with IAB’s head of mobile, Alex Kozloff, explaining that it has “given excellent insight into how mobile is faring” and that sectors including automotive and retail are particularly excelling in the mobile space. In the UK automotive sector, 100 per cent of sites are now optimised for mobile compared to the rest of Europe, where the average for mobile Read full story › Source: The Drum...

on Apr 23, 2014

By John Glenday The BBC has issued an apology following the latest public outcry over the wild cannon antics of Jeremy Clarkson, after the presenter used a derogatory term for an Asian person in one of his Top Gear shoots. It came during a Burmese special edition of the long-running format in which Clarkson and his co-hosts were tasked with building a temporary bridge over the River Kwai, after which Clarkson was heard to say: “That is a proud moment – but there is a slope on it,” just a local man meandered across their handiwork. Apologising for any offence caused Andy Wilman, Top Gear’s Read full story › Source: The Drum...

on Apr 23, 2014

By Stephen Lepitak MailOnline has topped the IPA’s latest Online Media Owner Survey, beating AOL Advertising, Dennis Publishing, Telegraph.co.uk and Say Media, all of which saw over 80 per cent of respondents agree or strongly agree that they offered a good experience. Read full story › Source: The Drum...