By Stephen Lepitak STV has revealed a growth in total airtime revenue of between 5 and 7 per cent within its first quarter trading results, while digital revenue was up by between 15 – 20 per cent. The Scottish broadcaster, which is set to roll out its new local TV station, STV Glasgow on 2 June, revealed that national airtime revenue had risen by 5 per cent, while the Scottish marketplace alone had grown by 7 per cent during the first quarter. In April alone, airtime revenue has been predicted to increase by 18 per cent, while total airtime revenue between January and Read full story › Source: The Drum...
Read MoreASA received 121 complaints about ad that suggested other types of cancer were not as serious. Read full story › Source: Marketing Week...
Read MoreDigital and PR activity from the energy regulator aims to encourage more consumers to find a better deal. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer BskyB has had its advert for Now TV banned after the Advertising Standards Authority (ASA) ruled it exaggerated the content of the streaming device. The ASA investigated after a viewer complained that the ad, which included a number of channel logos, including Sky 1, was misleading as they believed that the number of programmes available on Sky 1 was unlimited. BskyB said all content featured in the ad was available to their customers to stream at the same time as they were broadcast live, and they had not featured content that could not be viewed on live channels. They said the Read full story › Source: The Drum...
Read MoreThe Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund. Read full story › Source: Marketing Week...
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