By Angela Haggerty Tesco is to cut online shopping charges as a part of a range of measures after a profits slump. The changes mean click and collect orders will be free in every store, which the retailer said could save customers £111 a year, while cuts to Delivery Saver prices could see costs drop by £252 per year. One hour Tesco.com delivery slots have been dropped to £1, and a range of cuts across food ranges have been announced. David Wood, UK marketing director at Tesco, said: “I’m absolutely delighted we can do this for our customers. We never stop thinking about how to Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing. Read full story › Source: DM News...
Read MoreFast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range. Read full story › Source: Marketing Week...
Read MoreNew website aims to provide a more ‘consistent’ global brand experience and communicate the story behind its products. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull AT&T and The Chernin Group are looking to join the likes of Netflix, Amazon and Hulu after partnering for a $500m investment in video streaming services. The pair initially came together last year when they put in a joint bid for Hulu. Full details of the planned offering have not yet been disclosed but the intention is to “acquire, invest in and launch” services, although further details of the acquisition strategy have not been given. ”AT&T and The Chernin Group are combining our skill sets to address the growing consumer demand for accessing content how and when they want it,” explained Read full story › Source: The Drum...
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