By Gillian West Axe has teamed up with BBH London to create a campaign that rewrites history to support its product range re-launch, which includes a new can, packaging design and upgraded fragrance quality. The ‘Soulmates’ creative is based on the idea that Axe transforms a guy’s fortunes and allows him to make his own fate in a way that wasn’t possible before. The campaign adopts a progressive take on the ‘guy meets girl’ fable showing the tale of two Soulmates throughout the ages and the guy’s struggle to finally get his girl. Fernando Desouches, Axe global brand director, explained: “It’s not Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod As part of its Better campaign, Apple has unveiled a cheeky print ad in various newspapers, stating “There are some ideas we want everyone to copy”. A clear reference to its patent trial with Samsung, the ad ends “the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.” The ad ran as part of Apple’s Earth Day campaign, which also sees the store logo changed to include a green leaf, employees being encouraged to wear commemorative green shirts. Read full story › Source: The Drum...
Read MoreBy Gillian West Rightmove has engaged communications agency Homebrew to create a national campaign inviting home-movers to find their happy. The debut work for the property website draws on the fact that every home-mover looks for something different to make them happy, for some it’s a shorter commute and for others its’ more space for the kids. Using TV, bus shelters, taxis, London Underground cross tracks, online and mobile advertising for initial promotion, PR and social media activity will also support the creative. Rightmove head of marketing, Iain Kennedy, commented: “I’m thrilled to be working with Homebrew. They have helped us identify and Read full story › Source: The Drum...
Read MorePhone-hacking trial: Coulson "didn't know term phone hacking", "didn't believe journalist paying police"
By James Doleman Clive Goodman a “tricky customer”, Coulson tells court Former editor did not believe journalist was paying police officers “Not sure I knew term phone hacking,” defendant says News of the World used “lip-readers” to observe royal family Court resumed after lunch to hear the fourth day of evidence from former head of government communications and editor of the News of the World Andy Coulson. Coulson’s defence counsel, Timothy Langdale QC, continued his questioning of his client about his relationship with former News of the World royal editor Clive Goodman and asked how he found Clive Goodman’s communication skills. “It became a frustrating process,” the Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Lauren Zalaznick has joined the Shazam board of directors as an independent board member. Zalaznick stepped down from her role as executive VP NBCUniversal in September last year, having been at the company for the past 12 years. Commenting on her appointment, Andrew Fisher, executive chairman, Shazam, said: “Lauren has devoted her career in media to transforming the cultural landscape. [Her] expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company.” Zalaznick has been brought in for her “strategic knowledge and Read full story › Source: The Drum...
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