Posts made in April, 2014

on Apr 22, 2014

By Ishbel Macleod Coca-Cola has worked with singer-songwriter Aloe Blacc, to launch ‘The World is Ours’, which played as part of the Fifa World Cup Trophy Tour by Coca-Cola. The lyrics for the song look to express messages of inclusivity, celebration and happiness, while the beat hopes to capture the excitement of the World Cup. Director of global entertainment marketing at The Coca-Cola Company, Joe Belliotti, said, “’The World is Ours’ started as a Brazilian song with the beats and sounds of Brazil and then travelled around the world where artists and remixers added local languages, sounds and instruments. We were looking for a global Read full story › Source: The Drum...

on Apr 22, 2014

By Ishbel Macleod Wild Turkey Bourbon launched its first outdoor advertising campaign, incorporating branded phone booths and 6 sheets. Running across Manchester, Liverpool, Sheffield, Leeds and Newcastle, the ‘know your bourbon’ campaign looks to encourage trial and conversion it the key target audience of males aged 28 to 40. Set to last until mid-May, the campaign will also see 6 sheets run outside 67 key Tesco stores across the country. The outdoor campaign follows the recent opening of Wild Turkey Visitor Centre in Kentucky, the launch of a bespoke branded UK Facebook page in January, and the announcement of Wild Turkey’s sponsorship of Tough Mudder Read full story › Source: The Drum...

on Apr 22, 2014

By Jon Davie If there’s one thing that the marketing industry can agree on, it’s the growing importance of content marketing. Nearly 75 per cent of UK companies are planning to increase their spend on content marketing in 2014, according to eConsultancy/Responsys. And the (not entirely unbiased) Content Marketing Institute claims that 63 per cent of British marketers plan to increase or significantly increase their content marketing spend in the next 12 months. The print-based customer publishing industry has been talking about content marketing for years, but the increase in investment is being driven by digital. Facebook pages, YouTube channels, Twitter streams, Pinterest boards… brand Read full story › Source: The Drum...

on Apr 22, 2014

By Gillian West Greenpeace has unleashed a new form of protestor – the Greenbee – in a film released today to highlight the importance of bees within our world. The 52-second video, directed by Daniel Bird, sees the Greenbees take ‘Greenpeace style’ action to protest against the use of bee-killing pesticides in chemical-intensive agriculture. Using tiny banners, the Greenbees demonstrate against pesticides sold by agro chemical companies which endanger not only bees but also food production for humans as one third of food production relies on the pollinating role of bees. “Bees are essential for the environment, agriculture and global food production. But Read full story › Source: The Drum...

on Apr 22, 2014

Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans. Read full story › Source: Marketing Week...