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Posts made in April, 2014

Reddit technology section downgraded after words such as ‘National Security Agency’, ‘Bitcoin’ and ‘Snowden’ banned

on Apr 22, 2014

By Ishbel Macleod Reddit technology section, r/technology, became downgraded yesterday, after moderators used a filter to censor ‘controversial’ headlines using words such as “Bitcoin,” “Anonymous,” “Obama,” “National Security Agency”, “CIA” and “Snowden.”. Despite over five million Reddit users following r/technology, the section will now no longer be a default subreddit, meaning that people will no longer be pointed to the section from the Reddit homepage, and will not be suggested to new users. This move seems to be a slap on the wrist from Reddit to make the moderators do their job and actually moderate. “The moderation team lost focus of what they were there Read full story › Source: The Drum...

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4 great ways lose conversions...and how to get them back

on Apr 22, 2014

By Kathy Heslop As eCommerce has grown-up over the past few years, so too has the standard online shopper. No longer the impressionable youth in awe of the wonders of the internet, your modern day customer has blossomed into a perceptive, discerning, and tech-savvy teen who’s all too ready to roll their eyes at any aspect of the user experience deemed as ‘meh’. While it’s true that trust in eCommerce has grown over this time, so too have competition and customer expectations, making abandonment a constant obstacle to be navigated by all in the space. So it’s unsurprising to see average abandonment rates actually Read full story › Source: The Drum...

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Panasonic appoints Grey Berlin for European account

on Apr 22, 2014

By Natalie Mortimer Panasonic has chosen Grey Berlin as the lead agency to promote its new video camera, Panasonic HX-A500, in Europe. The electronics company has tasked Grey Berlin with supporting its “There is a new perspective on everything” campaign, which starts with a product film followed by several episodes in social media, print ads and in-stpre. Oliver Handlos, creative managing director, said: “We consciously wanted to stay away from the ubiquitous presentations of other manufacturers in the action camera world, because the product concept of Panasonic opens up completely new possible uses and perspectives.” The camcorder, which launches in June, provides the “highest resolution” Read full story › Source: The Drum...

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