By Direct Marketing News The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels. Read full story › Source: DM News...
Read MoreBy Gillian West Apple beautifully juxtaposes nature and tech in this slick 90-second film which focuses on everything Apple is doing to make things ‘Better’ – from reducing its carbon footprint and cutting back on packaging to recycling and using solar power. Once again CEO Tim Cook follows in Steve Jobs’ footsteps narrating the campaign, though the Jobs-voiced 1997 ad ‘Think Different’ never made it to air. In the ad Cook explains: “To us, better is a force of nature. Now, more than ever we will work to leave the world better than we found it.” The creative follows Apple’s purchase of a Read full story › Source: The Drum...
Read MoreMicrosoft takeover deal will reportedly include a rebrand – a move analysts have suggested will be ‘risky’. Read full story › Source: Marketing Week...
Read MoreBy Louise Ridley Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter’s estate. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod British Airways has appointed Forward3D to handle its global paid search account, following a pitch process. Nick Troup, global acquisition manager at British Airways, said: “What stood out about Forward3D was their combination of market, multilingual, technological and large scale experience that will provide us with the expertise that the business needs to support our growth in the coming years. We’re delighted to be partnering with them.” The account was held by LBi before the pitch process, which was handled internally by British Airway’s marketing team. Martin McNulty, CEO of Forward3D, said of the win: “We’re thrilled to be appointed by British Airways Read full story › Source: The Drum...
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