Posts made in April, 2014

on Apr 22, 2014

Streaming service says shift away from direct response marketing helped grow its subscriber base. Read full story › Source: Marketing Week...

on Apr 22, 2014

By John Glenday An internal Nokia memo has been leaked to the media suggesting that the fallen Finnish mobile phone giant could be about to be rebranded as Microsoft Mobile after being subsumed by its new owners. An excerpt published by Mashable states: “Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.” Microsoft revealed that it was purchasing the former mobile market leader for $7.2bn last September and Read full story › Source: The Drum...

on Apr 22, 2014

By Ishbel Macleod Facebook could be set to launch a mobile advertising network at the F8 conference this month, according to reports. It is believed that, if true, the network could provide better ad targeting, using the data gathered by Facebook. Re/code, which first announced the news, also indicated that this would see Facebook increase its ad reach, even when users are not on Facebook itself. Figures from January saw that mobile advertising revenue on Facebook has risen by 53 per cent, while mobile monthly users increased by 39 per cent to 945 million. The news comes just days after Twitter announced that publishers will be Read full story › Source: The Drum...

on Apr 22, 2014

By Ishbel Macleod Breast cancer awareness charity CoppaFeel has appointed Karmarama to handle its creative, beginning with a multi-channel campaign to encourage women between the ages of 18 and 35 to check themselves regularly. Appointed as lead creative agency without a pitch, Karmarama’s group executive creative director, Caitlin Ryan, said: “It is an enormous privilege to work with the inspirational Kris (Kristin Hallenga, co-founder of CoppaFeel) and her organisation that is brave and authentic in everything they do. And this year we’re going to continue challenging convention in their ongoing mission of getting women to ‘coppa feel’ and detect early signs of cancer.” The Read full story › Source: The Drum...

on Apr 22, 2014

By Mark Banham Forward3D, the digital agency, has been appointed to handle British Airways’ global paid search activity, following a pitch process run by the airline’s internal marketing team. Read full story › Source: Campaign...