Posts made in April, 2014

on Apr 22, 2014

By John Glenday Brazil ace Neymar Jr has faced off against rally car driver Ken Block for a motorsport/footballing mashup devised by M&C Saatchi on behalf of lubricant brand Castrol. Castrol Footkhana sees the 2014 FIFA World Cup sponsor bring together the two sports by way of a unique challenge which pits both sportsmen against each other in a unique experiment. This sees Neymar Jr lead a team of world champion freestyle footballers against Block at the hands of a rally car powered by Castrol’s Titanium FST branded oil. Neymar Jr commented: “It has been amazing to work with Ken Block and the other freestylers, bringing Read full story › Source: The Drum...

on Apr 22, 2014

By Mark Banham CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account last year. Read full story › Source: Campaign...

on Apr 22, 2014

By John Glenday Netflix has warned that it intends to raise its monthly subscription rates by as much as two dollar despite posting revenues of $1.27bn over the first three months of the year. The announcement came in a letter to shareholders which accompanied as the digital streaming service’s latest market update – in which it reported signing up 4m new subscribers, to take its total customer base to 35.7m. In the letter Netflix said: “Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only.” The firm remained tight-lipped on how this Read full story › Source: The Drum...

on Apr 22, 2014

By Ishbel Macleod Video ad and post replays on Facebook are up 785 per cent year-over-year (YoY), research from Adobe has found, not long after Facebook’s auto-play ads officially launched. Adobe’s Social Media Intelligence Report discovered that while revenue per visit (RPV) coming from Facebook grew by two per cent quarter-over-quarter (QoQ), RPV from Twitter and Tumblr declined by 23 per cent and 36 per cent. “Social media continued to grow even after a strong holiday quarter and the seasonal slowdown expected in Q1,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Marketers are learning how to best reach their audiences across different Read full story › Source: The Drum...

on Apr 22, 2014

By Jennifer Faull Industry legend Chuck Porter is no stranger to eyebrow-raising work – you need only look at the controversy his agency’s Burger King and Groupon spots have courted over the years – but the CP+B founder believes that while it is dangerous to run something that is indifferent, shock advertising for shock’s sake is ultimately a bigger waste of money. He spoke about the notion of shock advertising – which The Drum itself explored in an Ad Week Europe panel session – after jumping in The Drum’s branded taxi cab for a lift back to his hotel. Calling overdrawn conversations Read full story › Source: The Drum...