Posts made in April, 2014

on Apr 22, 2014

By Angela Haggerty Condé Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together. The publisher hopes the deal will provide more attractive sponsorship options by combining its audience data and programmatic targeting to deliver specific and relevant audiences for promotional content. Commenting on the deal, Jamie Jouning, publishing director of Glamour and previously director of Condé Nast Digital, said the “programmatic native” approach to content sponsorship would help it gauge deeper understanding of how its audience engages with content while harnessing additional data. “This will provide Condé Nast’s clients with an innovative opportunity to Read full story › Source: The Drum...

on Apr 22, 2014

By John Glenday Robin Thicke has claimed the most downloaded track in UK music title courtesy of last year’s ‘Blurred Lines’ track after he racked up a record 1.54m sales despite (or perhaps because of) a blaze of controversy surrounding the supposedly sexist track. The title was researched by the Official Charts Company and announced by BBC Radio 1 which elevated the 2013 single into the top slot. Its achievement was all the more remarkable as it was banned from public broadcast by several universities following a vocal campaign by women’s rights groups over its choice of lyrics. Others raised eyebrows at the accompanying music Read full story › Source: The Drum...

on Apr 22, 2014

By John Glenday Jimmy Savile abuse victims are being urged to come forward via a newspaper advertising campaign offering compensation payments from the Savile estate. The advice features in today’s edition of The Times and Daily Mirror alongside local papers on the Channel Islands and has been sanctioned by the High Court following agreement between the executor of Savile’s estate, NatWest, together with lawyers for alleged victims, the BBC and the NHS. Thus far some 140 people have claimed to have suffered sexual abuse at the hands of the predatory entertainer with the Metropolitan Police recording 200 separate offences. Claimants are being advised to register by Read full story › Source: The Drum...

on Apr 22, 2014

By John Glenday Embattled Manchester United manager David Moyes is facing a welter of damaging headlines from an unexpected front after Danish toy manufacturer Lego openly mocked the struggling club’s boss on Twitter. Capping a very long weekend of rumour, claims and trolling Legoland Discovery Centre in Manchester got in on the act with a tweet, stating: ‘Rumours are rife at @ManUtd right now. Is that a taxi we see?’, #TaxiForMoyes? Rumours are rife at @ManUtd right now. Is that a taxi we see?@MENnewsdesk @GranadaReports @EamonnHolmes #DavidMoyes pic.twitter.com/glhbadAFFf — LEGOLAND Manchester (@LDCManchester) April 21, 2014 To ram home Read full story › Source: The Drum...

on Apr 22, 2014

By Natalie Mortimer Using mobile to directly contact consumers is something Camelot is looking to exploit over the coming years, the lottery operator’s commercial director, Richard Bateson has said. Discussing the role that mobile has to play for marketeers while judging The Drum Marketing Awards, Bateson said using the medium to send messages to mobile phones will help overcome the hurdles Camelot faces when trying to encourage consumers play Lotto or Euromillions. “One of the biggest challenges we have is activating our players to play when big jackpots are in the market. Being able to ping messages, particularly when you walk past one Read full story › Source: The Drum...