Posts made in April, 2014

on Apr 21, 2014

By Direct Marketing News Responsive design is but one of many features experts say are essential to successful mobile marketing. Read full story › Source: DM News...

on Apr 21, 2014

By Mark Lowe Gabriel García Marquez, the Nobel-prize winning author who died last week, always had an ambivalent relationship with his home country, Colombia. He left for good in 1981 but would often wag the finger at his compatriots complaining once “we’re scandalized by our country’s bad image abroad, but we don’t dare admit to ourselves that the reality is worse”. Marquez’s comments were made at a time of terrible insecurity and Colombia, so long defined by ‘three Cs’ (coffee, cocaine, conflict) has begun to reinvent itself. But it is still one of the most unfairly stereotyped nations on earth, proving Read full story › Source: The Drum...

on Apr 21, 2014

By Stephen Lepitak Paddy Power pulled another ambush marketing publicity stunt by sending someone dressed as The Grim Reaper to sit behind Manchester United manager David Moyes at Goodison yesterday, only to see him ejected by stewards. The cheeky bookmaker sent the reaper, who was also wearing a branded t-shirt, in order to haunt the under-fire former Everton manager, who saw his side lose 0-2, increasing the pressure on him at the same time after a poor season. Paddy Power tweeted a picture of the Reaper which drew conversation through social media for his haunting of Moyes during the match. Moyes left Everton Read full story › Source: The Drum...

on Apr 21, 2014

By Stephen Lepitak Toyota Europe has released it’s new ‘Fall in Love with Driving Again’ campaign to promote its Hyrbrid vehicles and showcase an experiment which aims to highlight the positive emotions emitted by drivers while testing the cars. The campaign, by Saatchi and Saatchi London, has begun with an above-the-line campaign advising that no one do anything with putting love into it. Expanding the campaign in to order to promote the experience of driving the Hybrid vehicles is a film featuring drivers in Rome using both a Hybrid and non-Hybrid vehicle. The company then analysed their emotions to determine which vehicle gave Read full story › Source: The Drum...

on Apr 21, 2014

By Jennifer Faull During the frenzy of Advertising Week Europe, Jon O’Donnell, commercial director at ESI Media, launched London Live – the city’s first 24-hour dedicated news and entertainment channel. But making the move from publishing to TV was not an entirely smooth transition, with O’Donnell admitting that he “didn’t have a clue” about half the terminology of television and what he could do with advertising. Not surprising given the broadcast and digital offering was pulled together in just 14 months. “We had very little understanding beyond the general market knowledge of how to set up a TV channel […] but you Read full story › Source: The Drum...