By Ishbel Macleod To promote the new antiperspirant range for Adidas, Coty and Five by Five used the nation’s love of football to show the importance of getting ready, both mentally and physically. George Roberts, client director at Five by Five, said that the different between the campaign for Adidas body range to that of rivals Lynx and Sure was that this did not have a large media spend with the aim to ‘plaster it everywhere’, and the goal was to grab the attention of the audience in what is a low-interest market. “Our brief was really to grab the attention of our target audience Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Government has issued a tender for its media buying framework, which could be worth as much as £600m over a four year period. The marketing services framework was published earlier this month and is valued at between £400m – £600m with those appointed tasked utilising existing media and channel plans to purchase media space regionally, nationally and internationally across a range of different channels and platforms as required. The procurement department has said that it does not plan to use an electronic auction in deciding the successful applicants, with the closure for receiving applications this week. According to Read full story › Source: The Drum...
Read MoreBy Arif Durrani WPP’s Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts. Read full story › Source: Campaign...
Read MoreBy Gillian West Every week The Drum publishes a selection of new Creative Works. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (30 April) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 21 April to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter – @TheDrumCreative. Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak It was only about five or six years ago that I had the chance to first use a Smart TV, long enough ago that the concept of having the Internet on my telly without having to drill a hole through my upstairs floor to link it to my computer, which seemed at the time pretty amazing. Jump forward a few years and the concept has never really gotten off the ground to the extent that I for one imagined it would. And with Google’s Chromecast now on the market, there’s a good chance that Smart TVs have already seen their Read full story › Source: The Drum...
Read More
Industry News