Posts made in April, 2014

on Apr 21, 2014

By Stephen Lepitak Nike has moved to deny reports that it is set to scrap production of its Nike Fuelband productfollowing claims that surfaced last week. The company has claimed that, while it has made redundancies within its digital sports division, the production of its Fuelband would continue. A report by Re/code claims that Nike emailed it to deny the initial story that stemmed from CNET, with a statement that read: “The Nike+ FuelBand SE remains an important part of our business. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Read full story › Source: The Drum...

on Apr 20, 2014

By Staff Writer A young robot enthusiast unleashes the power of B & Q in the latest instalment of WCRS’s excellent opening salvo for the DIY chain. Taking advantage of the store’s easy grow range of bedding plants, he creates a garden display devoted to his enthusiasm for mechanical people which prompts mum to show that she’s got the moves too. Creative Agency WCRS Creative Director Ross Neil Creative Jane Briers / Dave Cornmell Account Team Matt Edwards / Megan Armitage / Richard Williams TV Producer Eliot Liss / Chantelle Bloom Film Production HSI London Director Olly Williams Producer Simon Monhemius Editor Leo King @ Stitch Post Production Absolute Post Sound Design Munzie Thind @ Grand Central Ad of the Day comes in association with <a target=_blank Read full story › Source: The Drum...

on Apr 20, 2014

By Stephen Lepitak A campaign for the Brazilian Cancer Hospital, GRAACC, has seen favourite children’s cartoon characters Garfield, Snoopy, Popeye and Hello Kitty shave their heads in an effort to build awareness. Read full story › Source: The Drum...

on Apr 20, 2014

By Stephen Lepitak The Government plans to make anyone aiming to view porn online prove that they are over 18 years of age through new requirements for website owners. The new laws will see adult website owners forced to block anyone unable to provide proof that they are over the age of 18, in a bid to crack down on children viewing pornographic websites, The Sunday Times has reported. The system is expected to be similar to one used abroad, with credit card details or official records being provided those visiting pornographic websites in order to gain access. Sites that fail to comply Read full story › Source: The Drum...

on Apr 20, 2014

By Stephen Lepitak Veteran BBC journalist Kurt Barling, who was made redundant by the organisation after almost 25-years, has claimed that it “doesn’t respect” its black members of staff. Writing in The Sunday Times, Barling, who left the BBC last week, claimed that the corporation’s managers still recruited those in their own image, and that as a result, ethnic minority, Asian and Black members of staff were not being replaced. “I’m heartened that now the most senior levels of management recognise … the BBC has a diversity problem. But everyone below them seems to be either defensive and/or in a collective state of Read full story › Source: The Drum...