Posts made in April, 2014

on Apr 20, 2014

By Stephen Lepitak This was one of those movies that in retrospect never seemed like a good idea, although at one point it was one of the hottest scripts in Hollywood – if only someone had sat the screenwriter down to watch Lawnmower Man first in hope that he decided against it. Transcendence has some interesting ideas, not least in how the Singularity, the moment Artificial Intelligence (AI) becomes sentient and progresses beyond mankind, will take place. Although the movie decides to refer to this moment as ‘transcendence’ in an effort to better convey it’s plot through the title – which probably could Read full story › Source: The Drum...

on Apr 20, 2014

By Stephen Lepitak STV, VisitScotland and Scottish Enterprise have all announced their decisions to quit the Confederation of British Industry (CBI) after the organisation revealed that it planned to back the Better Together campaign fighting against independence in the upcoming Scottish referendum. The three organisatons announced their decision, claiming that they had to remain politically neutral, and that meant their membership with the lobbying organisation could no longer continue after the CBI registered with the Electoral Commission in order to campaign for a No vote. A statement from STV confirmed the move; “STV is a public service broadcaster with a duty of impartiality Read full story › Source: The Drum...

on Apr 19, 2014

By Staff Writer You may want to sit down before watching this commercial for Ikea which has kitchens spinning within kitchens to remind us that the room is the centre of every house. It’s visually captivating and creates a thrilling sense of motion – so much so that it seems impossible that those filmed on this amazing set can seem so unperturbed by the movement that swirls around them and you can barely take your eyes off them. Creative Agency Mother Film Production Caviar Director Keith Schofield Producer Dougal Meese Executive Producer Sorcha Shepherd / Louise Gagen Editor Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod SuperGroup has poached Asda’s customer director Jon Wragg to join the company and head up its e-commerce division. Retail Week believes that Wragg left Asda for the new position because of a desire to handle multichannel again, having previously held the role of multichannel director at the supermarket before a reshuffle. In his new role for SuperGroup, which owns the Superdry brand, Wragg will replace current e-commerce director Chris Griffin. Superdry has recently launched websites in Switzerland, Canada, Spain and Italy, as online sales increased by a quarter in H1 of 2013. Wragg will take up his role at the end of April. Read full story › Source: The Drum...

on Apr 19, 2014

By Ishbel Macleod Reflex Nutrition is set to use social to drive a sampling campaign for a new ‘hardcore’ version of itsworkout supplements. The campaign will invite users to post their expectation on Twitter, Instagram or Vine with #IEXPECT. An automated response post engagement will lead users to a microsite where they will be able claim two free samples of the products. Robert Goodwin, marketing manager at Reflex Nutrition, said:“We’re as fed up as consumers with brands making exciting but often exaggerated claims in terms of supplement potency and efficacy. For us, it’s not about driving initial purchase but rather long term brand advocacy. This Read full story › Source: The Drum...