By Angela Haggerty Buzzfeed is winding up its current traffic partner network and working on a new network focused solely on growing its video offering. The network of around 200 publishers benefited from a traffic boost through listings on the main Buzzfeed website and its year-old fr.sh platform showcasing the “fastest rising” stories from the web. In return, publishers signing up to the network allowed Buzzfeed access to their data. However, Buzzfeed last week notified its network that the service will finish up over the next few months and attention will instead turn to video. “We sent out a note notifying our network of publishers that Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Buzzfeed is winding up its current traffic partner network and working on a new network focused solely on growing its video offering. The network of around 200 publishers benefited from a traffic boost through listings on the main Buzzfeed website and its year-old fr.sh platform showcasing the “fastest rising” stories from the web. In return, publishers signing up to the network allowed Buzzfeed access to their data. However, Buzzfeed last week notified its network that the service will finish up over the next few months and attention will instead turn to video. “We sent out a note notifying our network of publishers that Read full story › Source: The Drum...
Read MoreJosh Ogden 23 creative, AKQA Even in an industry that fetishises youth, you might think someone aged 23 is verging on too young to be a face to watch. But Ogden has had an auspicious start to his short career, to say the least. After studying visual communication in Bournemouth, Ogden entered D AD s 2013 Student Awards and won a yellow Pencil for digital design. He was also named its Student of the Year. One of the D AD judges, Ian Wharton, put Ogden in touch with AKQA s founder Ajaz Ahmed, who recognised his potential and snapped up the youngster. Read full story › Source: Campaign...
Read MoreBy Rebecca Stewart Adidas take the trophy home this week as its World Cup ad promoting the brand’s online football channel comes ahead of new contenders from McDonald’s and Chanel. Soundtracked by Kanye West, ‘The Dream: all in or nothing’ features a string of players who’ll be stepping out on to the biggest stage in world football this year including Messi, Suárez, Alves, Özil and Schweinsteiger. Some of the biggest names in the game toss and turn as they anticipate going to battle in Brazil this summer. Adidas say the players have a choice to make if they want their dreams to become a Read full story › Source: The Drum...
Read MoreUK retail brands to roll out Powatag marketing technology later this year. Read full story › Source: Marketing Week...
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