By Kate Magee As the action on the courts at the All England Lawn Tennis Club hots up, we take a look at the top ten most-shared tennis ads of all time. Read full story › Source: Campaign...
Read MoreBy Staff Writer With technology enabling images to be dismissed with a simple swipe Getty Images and OppositeDays have signed up to explore what photography really means in a digital world and how brands, publishers and agencies can create something more meaningful at this year’s The Drum Live. Hosted by Mel McVeigh from OppositeDays the session at this year’s event, which will again see The Drum create an issue over the course of one day in front of a live audience, will discuss how photography relates to personal experience by delving into a variety of themes including identity, age and sport Read full story › Source: The Drum...
Read MoreBy Staff Writer Cream Midlands, the awards show that recognises the very best talent from across the South West, Wales, Midlands and the East, has officially opened for entries with creative directors from Lida, Whitespace and RR Donnelley set to judge this year’s entries. With great talent working all over Britain Cream Midlands sets out to bring the very best regional agencies into the spotlight awarding advertising agencies, graphic designers, art directors, copywriters and more with categories including Best Use of Illustration, Art Direction, Advert on a Mobile Medium, Press Campaign and Corporate Identity to name but a few. Joining Nicky Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer American Express has collaborated with fashion photographer Nick Knight to create #MySecretCity, a real-time photography exhibition to be hosted on Twitter. The project kicks off on Thursday (3 July) when Knight will capture photos of the ‘hidden inspiration’ he sees around his West London home. The images will then be shared in real time via the @AmexUK Twitter handle and amplified with a promoted trend #MySecretCity. The exhibition will be further supported before and after the live event by a video and photo gallery on Facebook and Instagram. VP of brand and communications, American Express, Melissa Weber commented: “The cities we live Read full story › Source: The Drum...
Read MoreBy Jennifer Faull By April 2019, sales from convenience stores, discount retailers and the internet will overtake supermarkets and hypermarkets according to a study from IGD. The ‘big four’ supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – will see sales fall by four per cent from £73.7bn this year to £70.8bn over the next five years while sales from discount retailers such as Aldi and Lidl are predicted to double over the same period. By 2019, IGD has predicted discount retailers will command a 10.5 per cent share of the grocery market. Additionally, online sales will soar 119 per cent and convenience store Read full story › Source: The Drum...
Read More
Industry News