By Natalie Mortimer Conde Nast-owned magazines Vogue and Glamour have both announced the appointment of new associate publishers. Currently associate publisher of Glamour, Sallie Berkerey, who has been with the magazine since its launch in 2001, will join Vogue on 7 July in the same position. She replaces Emily Armstrong who is moving to Sydney, Australia. Grace Wasyluk, previously Glamour’s advertisement director, will take on her new role of associate publisher at Glamour also on 7 July. Wasyluk returns from maternity leave on 30 June. Jamie Jouning, publishing director of Glamour said: “Grace has worked tirelessly for the magazine for the past six Read full story › Source: The Drum...
Read MoreBy Staff Writer As perfume ads go, this is rather classy. We wouldn’t have put Dior together with Depeche Mode in a million years, but it works really well; especially as it picks up on that whole 80s electronic vibe doing the musical rounds right now. Gazelle-like models flit about in 60s-style tent shifts in the topiaried gardens of stately homes… and who cares if you don’t have a clue what’s going on? What you do know is that Secret Garden III must smell damned expensive. Creative Agency: Christian Dior Creative Director: Robert Lussier Film Production: The Collective Shift Director: Inez & Vinoodh Producer: Olivier Thaon Executive Producer: Dom Read full story › Source: The Drum...
Read MoreSuperdry’s group marketing director Simon Lloyd discussed social media, losing your edge and why TV advertising is not for the clothes brand on stage at Marketing Week Live 2014. Read full story › Source: Marketing Week...
Read MoreBy Rebecca Stewart Uruguay striker Luis Suarez found himself in a spot of trouble last week after biting Italy’s Giorgio Chiellini, which gave us an idea. This week’s World Cup Tight Brief, The Drum and Paddy Power invited the creative industry to design an ad for brand that Suarez could promote. From dental products to insect repellent, our readers came up with some weird and wonderful products that football’s answer to Hannibal Lecter could endorse. Now it’s up to you to pick a winner, vote by clicking on the like button beside your favourite posters below. This week’s winner will Read full story › Source: The Drum...
Read MoreBy Direct Marketing News When it comes to targeting millennials, marketers may need to rethink their content marketing strategy. Read full story › Source: DM News...
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