By Staff Ocean Outdoor, the premium digital out of home media owner, and Brand Republic have launched their annual competition to discover the best creative work in DOOH advertising. Read full story › Source: Campaign...
Read MoreAndrex introduces new strapline as it shifts marketing focus away from products. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Halfords has launched a documentary-style content marketing campaign featuring one off-the-wall created character and real customers in-store. ‘The Bike Whisperer’ campaign was created by Red Bee Media and features stand-up comedian Tony Law playing the role of a man with ‘special bike-healing powers’. Red Bee said the mix of character and real customers offered an “unorthodox and amusing way of dramatizing the dedication and knowledge of the Halfords staff”. Tricia Owen-Williams, head of customer experience at Halfords, said: “Our brief to Red Bee was that we wanted Halfords to be truly famous for video, and we firmly believe that the Bike Whisperer Read full story › Source: The Drum...
Read MoreDomino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Tennis tweets sent to Evian are set to be turned into mini musical films with the help of acapella group Vive Vocals. In celebration of the closing week of The Championships, Wimbledon, We Are Social and Evian will see the tweets turned into song, which will be sent back to the sender through Twitter and Vine. Sophie Allard, Evian senior brand manager said: “This fun, creative campaign taps into the tennis fever that has gripped social media and should be a great source of engagement for our social followers around the world.” This comes on the back of Evian’s tie up Read full story › Source: The Drum...
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