By Rebecca Stewart As some of you may have noticed on our Twitter feed Creative Works has rebranded as Creative Showcase. As always this section, which is run in association with Undertone, is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. Other popular entrants will also be considered for the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Levi’s, the 160-year old denim brand, has launched a global campaign centering on user-generated content as it looks to place itself “back at the centre of culture”. At the heart of the campaign is the Live in Levi’s project, which asks consumers to upload images or messages to tell stories about their favourite moments wearing Levi’s products. Aiming to reinvigorate its relationship with traditional customers, the project also hopes to attract a wider consumer base among the 18-29 year-old demographic. “It’s a really simple idea, the whole campaign is centred around storytelling – telling stories around the things people have Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Levi’s, the 160-year old denim brand, has launched a global campaign centering on user-generated content as it looks to place itself “back at the centre of culture”. At the heart of the campaign is the Live in Levi’s project, which asks consumers to upload images or messages to tell stories about their favourite moments wearing Levi’s products. Aiming to reinvigorate its relationship with traditional customers, the project also hopes to attract a wider consumer base among the 18-29 year-old demographic. “It’s a really simple idea, the whole campaign is centred around storytelling – telling stories around the things people have Read full story › Source: The Drum...
Read MoreBy James Swift Halfords has released an online campaign staring the Canadian comedian Tony Law as “the bike whisperer”. Read full story › Source: Campaign...
Read MoreBy John Glenday Online marketing firm The Search Agency has completed the purchase of mobile web solutions specialist MoFuse. The deal is being heralded as a mechanism for enabling The Search Agency to offer a more comprehensive digital marketing solution for small businesses, including a mobile web management platform and search marketing solution. To achieve this MoFuse will be integrated with The Search Agency’s AdMax Local platform, a fully automated system for resellers of paid search to price, build, optimise and report on hyper-local search campaigns for multiple businesses. The tie-up will also allow businesses to build and drive traffic to mobile sites whilst giving resellers Read full story › Source: The Drum...
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