By Maisie McCabe Gareth Bale, the Real Madrid footballer, stars in the latest campaign from BT Sport to promote its European football. Read full story › Source: Campaign...
Read MoreBy John Glenday Sir Keir Starmer, the former director of public prosecutions who oversaw the police investigation into alleged criminality by the News of the World has called for ongoing police investigations into industry malpractice to be wound up. Calling for an ‘exit strategy’ Starmer said journalists should not face ‘automatic’ prosecution if they break the law as they needed ‘space’ to carry out investigations in the public interest. Speaking to LBC Radio Starmer said: “There needs to a way of winding up the investigation in a sensible way. There needs to be a way of managing the cases down, I think, because it isn’t Read full story › Source: The Drum...
Read MoreBy Jessica Davies Burberry has appointed BBC Worldwide’s digital chief Daniel Heaf senior VP of digital commerce. Heaf, who has been chief digital officer at the commercial arm of the BBC for the last four years, will take up his role at the fashion retailer today (30 June). Speaking to The Drum, Heaf described Burberry as a creative company with “huge digital ambitions”, which were the factors he said that drew him to the role. During his tenure at BBC Worldwide, Heaf led projects which saw the broadcaster’s digital revenues soar from around three per cent to over 13 per cent of revenues, Read full story › Source: The Drum...
Read MoreBy Jessica Davies Burberry has appointed BBC Worldwide’s digital chief Daniel Heaf senior VP of digital commerce. Heaf, who has been chief digital officer at the commercial arm of the BBC for the last four years, will take up his role at the fashion retailer today (30 June). Speaking to The Drum, Heaf described Burberry as a creative company with “huge digital ambitions”, which were the factors he said that drew him to the role. During his tenure at BBC Worldwide, Heaf led projects which saw the broadcaster’s digital revenues soar from around three per cent to over 13 per cent of revenues, Read full story › Source: The Drum...
Read MoreBy Staff Writer Here is a short promo for this year’s The Drum Live, where The Drum makes a magazine in front of a live audience in a day. This year’s topic will examine the growth of real-time with technological developments and look at what can be achieved within the time frame of a day, with contributions set to come from companies such as Twitter, Asda, Buzzfeed, Unilever, Barclays and Edelman, to name a few. More information on how to book tickets for the event can be found on The Drum Live ticket page. Read full story › Source: The Drum...
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