Posts made in June, 2014

on Jun 30, 2014

By John Glenday The United States is to consider lifting a long-standing ban on the import of Scottish haggis following an appeal by environment secretary Owen Paterson. The delicacy has been off the menu across the pond since 1971 when sheep lung, a key ingredient of the dish, was banned. Further Burns Night barriers were established in 1989 when British lamb was banned amidst fall out from the BSE crisis – costing producers millions in potential revenue. Paterson’s is scheduled to meet officials from the Obama administration just as the country opens its market to British beef for the first time in 20 years. Paterson said: “I Read full story › Source: The Drum...

on Jun 30, 2014

By Jessica Davies Renault has axed its branded content network Renault TV as part of a consolidation drive, which has left question marks over the future status of its partner Publicis Entertainment, The Drum understands. The car marque officially pulled the plug on Renault TV – a branded content network of dedicated online Renault TV channels – last week (16 June) as it looks to tighten its overall content output, having previously run around 30 separate YouTube channels. Publicis Entertainment, the branded content arm of Publicis Groupe, was created five years ago to bridge the gap between advertising, content creation and distribution and Read full story › Source: The Drum...

on Jun 30, 2014

By John Glenday Charles Saatchi has raised eyebrows by selling a painting of himself ‘throttling ex-wife Nigella Lawson, for $10,000 – sartorially titled Saatchi & Saatchi. Hosted on Saatchi’s own art website, a commercial hub where artists can upload their work in return for handing 30 per cent of the asking piece to the advertising guru. It is through this mechanism that the distasteful pieces have emerged, though they have been sanctioned by Saatchi himself. Speaking to the Mail on Sunday Saatchi said: “Would it have been a better story if I had censored artists whose work might be personally disobliging?” The artist himself, Darren Udaiyan, said: Read full story › Source: The Drum...

on Jun 30, 2014

By Stephen Lepitak Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency, Razorfish,. The study, which aimed to examine the behaviour of Millennials in comparison with Generation X, involved 1,500 contributors from across UK, US, China and Brazil, with an overall average of 77 per cent saying they thought it was an invasion of privacy when adverts targeted them through their phones (US 79 per cent, UK 78 per cent, Brazil 73 per cent and China 76 per cent.) Meanwhile, another overall average of Read full story › Source: The Drum...

on Jun 30, 2014

By Stephen Lepitak Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency, Razorfish,. The study, which aimed to examine the behaviour of Millennials in comparison with Generation X, involved 1,500 contributors from across UK, US, China and Brazil, with an overall average of 77 per cent saying they thought it was an invasion of privacy when adverts targeted them through their phones (US 79 per cent, UK 78 per cent, Brazil 73 per cent and China 76 per cent.) Meanwhile, another overall average of Read full story › Source: The Drum...