Posts made in June, 2014

on Jun 27, 2014

See pictures of all the winners at the Marketing Week Engage Awards 2014. Read full story › Source: Marketing Week...

on Jun 27, 2014

By Staff Writer From social entrepreneurs to disruptors, the tech industry is full of bright and innovative people. But Nigel Vaz, SapientNitro’s European MD and guest-editor of The Drum’s 25 June issue, thinks that the next generation of pioneers are just as important are the current class. He’s picked out some of the rising stars that could soon be household names. Read full story › Source: The Drum...

on Jun 27, 2014

By Derek Hill Derek Hill, founder and designer at digital analytics company eBench, explains why he agrees with Sir John Hegarty’s comment about the aggressive “digital messiahs”. Read full story › Source: Campaign...

on Jun 27, 2014

By Angela Haggerty The Information Commissioner’s Office has fired a data protection warning towards businesses following the launch of Google Glass in the UK. ICO senior technology officer Andrew Paterson said in a blog post that organisations using any devices that can take pictures or record video must adhere to the ICO’s CCTV Code of Practice, and said the rise of wearable tech made the need for a debate on privacy more urgent. “There is an important debate to be had around the privacy implications of wearable technology and it will ultimately be for society to decide how comfortable they are with wearables,” Paterson wrote. Read full story › Source: The Drum...

on Jun 27, 2014

By Gillian West Watch brand Casio Edifice has sponsored Discovery Network UK’s portfolio of motoring programmes in order to promote its partnership with the Formula One team, Infiniti Red Bull Racing. The six month long deal, commencing Tuesday 1 July, will run across Discovery Channel, Quest, Discovery Turbo and Discovery Shed and includes ad funded vignettes produced in-house by Discovery Creative London. The 60 second shorts show how Infiniti Red Bull Racing make marginal gains to save time on the track. Filmed at the team’s factory in Milton Keynes, the shorts feature experts from Infiniti Red Bull Racing’s team delivering anecdotes and thoughts Read full story › Source: The Drum...