Posts made in June, 2014

on Jun 27, 2014

By Matt Seiler Matt Seiler, global chief executive of IPG’s Mediabrands and president of this year’s Media Lions jury in Cannes, shares his parting thoughts on a celebratory year. Read full story › Source: Campaign...

on Jun 27, 2014

By Angela Haggerty Liberty Global has put its pan-European media planning account up for review following the acquisition earlier this year of Virgin Media. The account, estimated to be worth between £100-£150m, covers 12 European markets and brands such as Virgin Media, UPC, Unitymedia and Telenet. A spokesperson for Liberty Global said: “Following Liberty Global’s successful acquisitions, we are looking to deliver ambitious integration targets at strategic, operational and financial level. Media is a significant investment area. “Accordingly, we have decided to undertake a European media agency pitch in order to achieve greater effectiveness and efficiencies across the combined Liberty Global group. Our ambition is Read full story › Source: The Drum...

on Jun 27, 2014

By Gillian West More than 300 million tweets about the World Cup have been sent in the last two weeks, dwarfing the 150 million tweets sent during the 16 days of the London 2012 Olympic Games. The record number of tweets sent makes the World Cup one of the most talked about events of all time on the social networking site, with the opening match between Brazil and Croatia two weeks ago driving the most Twitter conversation so far with 12.2 million tweets sent. Ahead of the knockout stage, which begins tomorrow (Saturday 28 June), the most tweeted about moment of the tournament’s Read full story › Source: The Drum...

on Jun 27, 2014

By Gillian West More than 300 million tweets about the World Cup have been sent in the last two weeks, dwarfing the 150 million tweets sent during the 16 days of the London 2012 Olympic Games. The record number of tweets sent makes the World Cup one of the most talked about events of all time on the social networking site, with the opening match between Brazil and Croatia two weeks ago driving the most Twitter conversation so far with 12.2 million tweets sent. Ahead of the knockout stage, which begins tomorrow (Saturday 28 June), the most tweeted about moment of the tournament’s Read full story › Source: The Drum...

on Jun 27, 2014

By Jennifer Faull Asda is set to demonstrate the power of YouTube at The Drum Live on 9 July where they will publish a video in front of a live audience and introduce Jim Chapman – a social TV sensation. Many in the world of traditional media may not have even heard of Chapman. But in the world of YouTube he has 1.44 million subscribers, and his films have been viewed by 65 million in the recent past. He is also the brother of equally successful beauty YouTubers Samantha and Nick Chapman who worked with Asda to bring some of their audience to Read full story › Source: The Drum...