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Posts made in June, 2014

Ad of the Day: - Sky News - Correspondents

on Jun 27, 2014

By Staff Writer There are an awful lot of good choices in this outstanding trail for Sky News, which manages to capture the excitement of live broadcasting and some sense of the chaos out of which it often emerges. Snatched shots barely a second apiece have been compiled to create a sense of urgency as Sky News’s reporters prepare to deliver pieces to camera or wait patiently for the next development. Creative Agency: Sky Creative Director: Nicole Poppi Producer: Jon Hinton Editor: Matt Lee Post Production: Steffan Perry @ Framestore Sound Design: Simon Hitner Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...

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'New media is now normal media' - Online Media Award winners Channel 4 News, the Guardian, Radio Times and Vice UK on the future

on Jun 27, 2014

By Angela Haggerty Vice has shown that the online video boom is about more than novelty and can take on serious political issues, according to editor in chief of Vice UK Alex Miller. Speaking to The Drum after picking up the Best Video Journalism gong at the Online Media Awards, Miller said: “I think it recognises that we have pushed the boundaries of online media, video especially. “When we started doing online video, everyone said it had to be short and it had to be about cats. We proved that it could be long and it could be about politics.” Senior industry figures from winners including Read full story › Source: The Drum...

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A PR postcard from Cannes Lions: Why do PR companies so rarely win?

on Jun 27, 2014

By Ben Titchmarsh Why is it that PR companies rarely win the PR award at Cannes Lions? This year The Drum asked Propeller PR’s Ben Titchmarsh to do some PR industry soul-searching. The PR awards at Cannes Lions are a somewhat strange affair. 2014 was no exception. Held on the Monday night when the majority of attendees are on the Croisette enjoying their first ‘big night out’ out of the week, successful PR category nominees share a stage with winning entries in categories for ‘direct marketing’ and ‘promo and activation’. Within the Cannes Lions food chain, PR sits alongside mass mailings, brand emails and Read full story › Source: The Drum...

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JCDecaux Airport raids Future for sales director

on Jun 27, 2014

By Ian Griggs JCDecaux Airport, the outdoor media owner, has hired Rob Elms, the head of trading at Future, as its new sales director, replacing Alan Sullivan, who was promoted at the end of 2013. Read full story › Source: Campaign...

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