By Ian Griggs JCDecaux Airport has appointed Rob Elms as its new sales director. Read full story › Source: Campaign...
Read MoreDiscount supermarket plots store openings and recruitment drive as part of £220m investment. Read full story › Source: Marketing Week...
Read MoreDiscount supermarket plots store openings and recruitment drive as part of £220m investment. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Stella Artois has launched an experiential campaign on the back of its Wimbledon sponsorship deal. Running from today until the end of the tournament, the activity has seen the brand take over Waterloo Station in London, using the digital screen in the terminal to post brand messages, encourage fans to tweet using the hashtag #herestoperfection and offer updates on Wimbledon matches. However, central to the campaign is a mini tennis court in the middle of the station where passersby are being invited to step on court and answer a series of multiple choice questions posed by an umpire. If they Read full story › Source: The Drum...
Read MoreBy Gillian West Game of Thrones is dominating sales of Tesco’s digital entertainment services Blinkbox Movies and TV and Blinkbox Books, with sales of season four of the fantasy drama up 60 per cent on the last instalment and all seven of George RR Martin’s books taking the top spots in the sales chart. Since the launch of season four on Blinkbox sales of seasons one to three have also increased some 47 per cent, with Blinkbox attributing the popularity to unprecedented buzz about the series and compelling customer offers such as 1,000 Tesco Clubcard points and a free 10” Finest pizza with Read full story › Source: The Drum...
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