‘Live in Levi’s’ campaign aims to reinvigorate brand by showing what fans do in their Levi’s. Read full story › Source: Marketing Week...
Read More‘Live in Levi’s’ campaign aims to reinvigorate brand by showing what fans do in their Levi’s. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod 78 per cent on Brits recognise the name Mark Zuckerberg, founder of Facebook, but only eight per cent have heard of Sheryl Sandberg, Facebook’s COO, research has found. The research of 4,000 British adults found that only 17 per cent knew of Martha Lane Fox, founder of Lastminute.com, while 90 per cent of the nation had heard of Bill Gates and 70 per cent knew who Steve Jobs was. In total, 73 per cent of those surveyed said they had not heard of any high-ranking women in IT, such as Renee James, Intel president, and yahoo CEO Marissa Mayer. McAfee Read full story › Source: The Drum...
Read MoreShadow Culture Secretary Harriet Harman outlines Labour policy on the advertising business. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Marks and Spencer has announced a raft of changes to its senior executive team which have seen UK Retail & M&S International represented at board level for the first time. “Over the last three years, we have worked hard to transform M&S into an international, multi-channel retailer that is fit for the future of retail,” explained Marc Bolland, M&S chief executive. “We now have the right infrastructure in place to take our business forward, and as we enter the next phase of our plan, we need to make sure our team structures and internal processes allow us to move with pace, Read full story › Source: The Drum...
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