Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2014

888 Poker drops Luis Suarez whilst Adidas halts marketing amidst bite ban fallout

on Jun 27, 2014

By John Glenday Gambling firm 888 Poker has ended its corporate sponsorship of Uruguayan Luis Suarez after the player was handed a four-month ban by FIFA for biting a fellow player at the World Cup. Suarez must now sit out nine international matches and hang up his football boots for four months after he was filmed biting the shoulder of Italian Giorgio Chiellini on pitch. In a statement the gambling firm said: “’888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognized. Regrettably, following his actions during Uruguay’s World Cup match against Italy on Tuesday, 888poker has decided to terminate Read full story › Source: The Drum...

Read More

888 Poker drop Luis Suarez whilst Adidas halt marketing amidst bite ban fallout

on Jun 27, 2014

By John Glenday Gambling firm 888 Poker has ended its corporate sponsorship of Uruguayan Luis Suarez after the player was handed a four-month ban by FIFA for biting a fellow player at the World Cup. Suarez must now sit out nine international matches and hang up his football boots for four months after he was filmed biting the shoulder of Italian Giorgio Chiellini on pitch. In a statement the gambling firm said: “’888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognized. Regrettably, following his actions during Uruguay’s World Cup match against Italy on Tuesday, 888poker has decided to terminate Read full story › Source: The Drum...

Read More

Five things brands should not do at festivals

on Jun 27, 2014

By Stephen Ackroyd As Glastonbury gets underway, Stephen Ackroyd, the editor of the music title DIY magazine, which is published by the agency Sonic Media Group, has some advice for brands heading to festivals. Read full story › Source: Campaign...

Read More