Posts made in June, 2014

on Jun 27, 2014

By Gillian West Marketing Birmingham has engaged Cogent Elliott to develop a high-impact advertising campaign attracting the UK’s biggest tech companies and digital entrepreneurs to Birmingham. Based in the heart of Tech City, London’s Old Street, the campaign seeks to encourage ambitious digital firms from Shoreditch to see Birmingham as the first choice to expand and grow their business. Neil Rami, chief executive of Marketing Birmingham, commented: “There’s no reason why Tech City should suck in all the attention and investment from Government. If Britain wants to compete in the global tech economy, we must unleash the power of regional cities like Birmingham.” Cogent Read full story › Source: The Drum...

on Jun 27, 2014

By Natalie Mortimer Advertising and communications agency BJL has developed a new recruitment campaign on Tinder as it looks to entice graduates to its new talent development program. Tinder users who come into contact with the BJL profile will be met with a picture of an empty yellow seat which is “looking for ass” and given an invitation to ‘swipe right’ if they’re looking to get their “career off to a flyer”. Targeting graduates, the Tinder profile age is set at 23, and has interests listed as advertising, PR, social media, marketing and other brand and creative industry disciplines and themes designed to Read full story › Source: The Drum...

on Jun 27, 2014

By Ishbel Macleod Acting fast in response to a story is essential for the Financial Times in terms of social, the publisher’s social media manager Rebecca Watts states. “Sometimes that means quickly setting up a paid ad campaign to promote a scoop before anybody else breaks the news. We often don’t get a lot of notice and the time pressure that comes with that is challenging and exciting,” she says. Watts, one of the judges for this year’s Social Buzz awards in association with iomart, believes that creativity and innovation are important in a social campaign, and it is exactly this that she Read full story › Source: The Drum...

on Jun 27, 2014

By James Swift Quiet Storm has won the advertising account for Get Living London, the company managing the property known as Athletes’ Village during the 2012 London Olympics, after a competitive pitch. Read full story › Source: Campaign...

on Jun 27, 2014

By John Glenday Glasgow’s 2014 Commonwealth Games have been given a boost after Jamaican sprinter Usain Bolt confirmed he would be competing at the event Bolt’s presence will provide a welcome sprinkling of star dust to the tournament with audiences the world over drawn to the charismatic runner, who revels in his title as the fastest person ever. David Grevemberg, chief executive of Glasgow 2014 said: “Usain Bolt is the fastest man on earth, a great global ambassador for sport and it’s thrilling news that his next focus is competing at the 2014 Commonwealth Games for Team Jamaica in three weeks’ time. “Scotland has the Read full story › Source: The Drum...