By Rebecca Stewart Fifa’s new £19m movie ‘United Passions’ opened in Serbia last week, but sadly it’s not set to be released worldwide. Nevertheless, as part of our Tight Briefs World Cup series, The Drum and Paddy Power challenged the creative industry to design a billboard for the film. Here we reveal the top ten entries as voted for by our readers. This week’s winner will receive a certificate, a pair of Paddy’s pants and will be in the running to be the overall Tight Briefs World Cup winner at the end of the tournament. If you didn’t win this week, don’t worry, our Read full story › Source: The Drum...
Read MoreBy John Glenday UK publishers have rounded on Amazon for seeking to increase its margins during the latest round of contract negotiations with the industry. Squeezed publishers complain that they are being forced to grant the web behemoth the right to print their books using its ‘print on demand’ service if they cannot supply sufficient stock by handing over electronic copies. Publishers fret that the lower production values of this system could reflect badly on them whilst undermining their industry. Amongst other onerous new contract clauses Amazon is also insisting that the publishers match any pricing deals they offer to other distributors, tactics which provoked one Read full story › Source: The Drum...
Read MoreBy Staff Writer This week Uruguay striker Luis Suarez was banned from football for four months for biting Italy’s Giorgio Chiellini. While brands have been quick to turn out all manner of Suarez-themed ads since the incident on Tuesday, few would be brave enough to let football’s bad boy endorse their products. And that’s where The Drum and Paddy Power’s Tight Briefs World Cup comes in… For this week’s Tight Brief, we want you to come up with ads for brands Luis Suarez could be the face of. As ever with Tight Briefs, the rules are simple, you have the remainder of today to scamp up your Read full story › Source: The Drum...
Read MoreBy John Glenday The New York Stock Exchange has emerged victorious in a battle with the Nasdaq to become later this summer. A spokesperson for the NYSE said: “We participated in a comprehensive and deliberate exchange selection process and we are pleased to welcome Alibaba Group to the New York Stock Exchange, where they will join our network of the world’s best companies and leading brands.” The listing comes as digures supplied by eMarketer show the type of explosive growth from which the NYSE can benefit going forward, with Chinese retail ecommerce sales set to Read full story › Source: The Drum...
Read MoreBy John Glenday People who post malicious comments on social media sites such as Twitter and Facebook could face tougher penalties in future following the establishment of a House of Lords committee to investigate tougher regulations. The panel will investigate whether stronger laws are needed to punish the authors of abusive missives and if so what form they should take following a number of high-profile cases; notably threats of rape and other offensive posts directed at Labour MP Stella Creasy who backed a campaign to have women pictured on banknotes. Two people were jailed for their involvement in that hate campaign, joining several other trolls Read full story › Source: The Drum...
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