By John Reynolds Tesco’s senior marketer is now chief creative officer, Vodafone’s is titled head of brand, reputation and citizenship, while Sainsbury’s top marketing figure, Sarah Warby, heads up customer service, experience, CSR (corporate social responsibility) and corporate affairs as well as her marketing duties. Barclaycard, meanwhile, has ditched the role of chief marketing officer (CMO) altogether. It seems that for some businesses, the title of CMO or marketing director is no longer representative or big enough for a role which now covers much more than commissioning ads and divvying up marketing spend. Shopper expert, business strategist, innovation leader, tech-sophisticate and data wonk Read full story › Source: The Drum...
Read MoreBy James Doleman In the morning there were five defendants present in the long, glass covered dock at court 12 of the Old Bailey. By Tuesday afternoon there was only one. Andy Coulson, the former News of the World editor, stood alone when the judge entered the room. He was still on trial while Rebekah Brooks and the others were able to leave the building and flash smiles at the waiting photographers. To those in the court the verdict came as no surprise. Journalists and lawyers have been speculating for weeks about what the outcome of the phone-hacking trial would be, and Read full story › Source: The Drum...
Read MoreBy James Doleman In the morning there were five defendants present in the long, glass covered dock at court twelve of the Old Bailey, by Tuesday afternoon there was only one. Andy Coulson, the former News of the World editor, stood alone when the judge entered the room, he was still on trial while Rebekah Brooks and the others were able to leave the building and flash smiles at the waiting photographers. To those in the court the verdict came as no surprise. Journalists and lawyers have been speculating for weeks about what the outcome of the phone-hacking trial would be, Read full story › Source: The Drum...
Read MoreBy John Glenday Jeremy Paxman has fired a parting shot at the producers of Newsnight, days after leaving the BBC’s flagship current affairs programme, after deriding its producers as ’13-year-olds’. Betraying a degree of friction behind the scenes the avuncular host, who spent 25 years at the helm of the show, denigrated his own producers as wet behind the ears idealists seeking to ‘change the world’. On the last edition of the programme mayor of London Boris Johnson was filmed describing Paxman as the ‘last’ one-nation Tory at the BBC. Responding to audience questions on this at a history festival whilst promoting his new book Read full story › Source: The Drum...
Read MoreBy John Glenday A tear-stricken Rebekah Brooks has given her first public statement since being unanimously acquitted of conspiracy to hack voicemails, by stating that she feels ‘vindicated’. Standing alongside her husband Brooks addressed a waiting media scrum and said: “Of course the last few years have been tough for both of us and for those closest to us, but more importantly they’ve been tough for everybody on all sides that have been affected by the issues highlighted by this case. And therefore throughout the three-year police investigation and through our eight-month trial at the Old Bailey, we’ve always tried to keep Read full story › Source: The Drum...
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