By Ishbel Macleod Almost half (45 per cent) of all British adults now have a tablet compared to 32 per cent a year ago, according to research from Kantar Media’s syndicated study, futureProof. More than four out of ten users now live in a home with more than one tablet, the research of over 2,000 participants found, with the device used for watching up on TV programmes or film, YouTube, or gaming. Devices are now used more in a home environment, with only eight per cent of people using their tablet out-of-home every day, while 44 per cent never take their tablet outside. Trevor Vagg, director, Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon. Read full story › Source: DM News...
Read MoreBy Staff Manning Gottlieb OMD has triumphed in the Thinkbox TV Planning Awards, scooping four prizes, including the prestigious Grand Prix for its work for Sony Playstation. Read full story › Source: Campaign...
Read MoreControversial striker pulled from Adidas marketing campaign but brand stops short of axing sponsorship deal. Read full story › Source: Marketing Week...
Read MoreControversial striker pulled from Adidas marketing campaign but brand stops short of axing sponsorship deal. Read full story › Source: Marketing Week...
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