Posts made in June, 2014

on Jun 26, 2014

By Gillian West Ogilvy & Mather global managing partner for Unilever brand, Jessica Davey, has joined Geometry Global in the role of global clients director. Reporting to CEO Sarah Todd, Davey will lead work for the agency’s global clients, specifically heading up its Coca-Cola and Unilever accounts, where she will establish consumer and shopper marketing campaigns. Of the appointment, Todd said: “Jessica brings to this role a combination of brand understanding and omnichannel marketing expertise that is unmatched in the marketplace. Her unique talent and experience makes her a hugely valuable asset to the agency as we continue to increase the strategic weight and Read full story › Source: The Drum...

on Jun 26, 2014

By Jeremy Garner 21 jurors, 2,800 films, seven straight days of focused discussion and probably two dozen too many cups of coffee than was good for us. The job of judging the film category at Cannes was something of a mini-epic in itself. Ultimately, the two Grand Prix winners – ‘The epic split’ for Volvo Trucks and ‘Sorry I spent it on myself’ for Harvey Nichols – were awarded for their bravery, insight, strength of idea, and flawless execution. What’s more, both were relevant, and yet unexpected, in their respective sectors. Read full story › Source: The Drum...

on Jun 26, 2014

By Gillian West John Lewis Financial Services has engaged Lida to handle its below-the-line marketing following a competitive pitch which began in April this year. The appointment sees Lida tasked with developing a new consumer proposition for John Lewis Financial Services that will endorse its brand values in a market dominated by price and promotional activity. The digital and direct agency has also been charged with developing CRM for John Lewis Financial Services, in a bid to help it deepen customer relationships to enable best-in-class retention rates. “We are entering an important phase for John Lewis Financial Services and the confidence and thinking Read full story › Source: The Drum...

on Jun 26, 2014

By Gillian West Audi UK has joined forces with mobile solutions company Somo to create experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift and more technologies leading today’s connected world. Using the latest in mobile, wearable and virtual reality technology, Audi and Somo have developed experiences for fans at the motor event as well as those participating remotely via social channels. “We’re really excited about some of the technology on show at this year’s Festival of Speed. With Vorsprung durch Technik at the core of the Audi brand, and through some cutting edge digital products like Google Read full story › Source: The Drum...

on Jun 26, 2014

By Angela Haggerty GoDaddy has appointed MEC to handle its media planning activity. The deal marks the first time the brand has worked with MEC, and the agency is currently managing media for a GoDaddy TV campaign. Stefano Maruzzi, EMEA vice-president at GoDaddy, said: “GoDaddy is focused on helping small business owners in the UK reach their goals. “MEC impressed us with its understanding of our proposition and knowledge of our target audience.” Sarah Hennessy, managing director at MEC UK, added: “It’s really satisfying for the team to work with such a like-minded brand, and we’re confident our planned activity will effectively reach and engage with small Read full story › Source: The Drum...