By Ishbel Macleod Outdoor clothing brand Canada Goose has appointed Publicis to handle its first Scandinavian campaign, following a pitch process. Working with Penny Brook, European marketing director for Canada Goose, Publicis will be responsible for developing a new communications strategy and ad campaign for the brand, targeting key Scandinavian markets. Kevin Spreekmeester, SVP of global communications for Canada Goose, said: “Authenticity is everything to Canada Goose – and that permeates every aspect of how we communicate to our fans around the world. Dylan and his team presented dynamic concepts and smart, strategic insights that aligned with our core values. They instinctively felt like the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Uber has partnered with photography app EyeEm to offer free rides to its users, in return for taking snaps of their journey. As part of EyeEm’s ‘photography mission’ to capture images of different cities, individuals are invited to download each app, enter a unique promotion code into the Uber app and receive a voucher for their first ride. Riders will then photograph their journey to create an ‘image diary’ for the chance to win more credit and other prizes by tagging their photos in the EyeEm app with ‘Capture the Ride with Uber’. The free ride offer runs until 5 July. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Unilever is launching a multi-sensory campaign for its new Surf fragrance, which will see ‘scent emission units’ installed in shopping centres around the country. The two-week campaign, created by Kinetic Active, includes a number of out-of-home initiatives and will see bespoke digital posters, which emit the new fragrance at timed intervals, appear in six shopping malls across the country from 30 June. The interactive drive will be spearheaded by brand mascot Surfy, encouraging shoppers to play a game of hopscotch using brightly coloured flower vinyl graphics on the floor in front of ad panels. Shopping mall lifts will also be Read full story › Source: The Drum...
Read MoreBy Gillian West Endurance nutrition manufacturer Science in Sport (SiS) has teamed up with The Gallery Network for a creative campaign based on the theme that the human body is the most high-tech piece of equipment you’ll ever own. ‘Greatness from the inside out’ will initially run across digital and on posters surrounding the Tour de France in Britain, promoting the scientific advantages of SiS’s products including the brand’s GO Isotonic Gels. The image-led campaign’s ‘body technology’ theme is manifested through animated artwork, featuring athletic models and relatable answers to scientific questions about the benefits of SiS’s endurance nutrition products, along with the Read full story › Source: The Drum...
Read MoreBy Gina Lovett When Tim Berners-Lee created the world wide web in 1989, he envisioned it as an agent of universal empowerment. 25 years on, ‘digital’ has made the world more public, more social, more global and more entrepreneurial – but not for everyone. Digital disenfranchisement today is denoted by even deeper social and economic exclusion – exclusion from the opportunities to build the social and cultural capital that can be transformative at a time when digital is ever more inherent in education achievement and career progression. Worryingly, according to national digital inclusion campaign Go On UK, around 16 million people in the UK Read full story › Source: The Drum...
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