Posts made in June, 2014

on Jun 30, 2014

By Natalie Mortimer Heineken-owned cider brand Bulmers has launched of one of the first cross-screen creative sequencing campaigns in the UK with Microsoft Advertising to support its Live Colourful campaign. Through the new creative sequencing product, which targets users across multiple screens to serve a sequence of creative, Bulmers is advertising its five flavours of cider across Microsoft’s portfolio – including Windows 8 Ads-in-Apps, MSN, Skype and Xbox 360 – for eight weeks starting today (30 June). Managed through the Microsoft ID, which recognises the same user logged in across Microsoft’s relevant services, creative sequencing will enable users to be taken Read full story › Source: The Drum...

on Jun 30, 2014

By John Robertson Following a demonstration outside BBC Scotland’s Glasgow headquarters this weekend, Professor John Robertson, media politics professor at the University of the West of Scotland and author of an academic study that claimed Scottish news broadcasts leaned more favourably towards the No campaign on Scottish independence, recounts the aftermath of his report and the implications for Scottish democracy. When I published academic research at the beginning of the year examining the impartiality of broadcast news reporting ahead of the Scottish independence referendum, I didn’t expect one of the subjects of my report – BBC Scotland, no less – to take Read full story › Source: The Drum...

on Jun 30, 2014

By Angela Haggerty Ofcom has launched an investigation into whether ITV breached the broadcasting code by failing to make clear to viewers that a programme depicting a typical night out was actually paid for by ITV. The regulator received two complaints in April about the programme, one of which has prompted the investigation under section two of the broadcast code, which deals with general harm and offence. Ofcom will investigate whether or not ITV made it clear to viewers that it paid the bar bill for four young students filmed on a night out in Liverpool. The Tonight investigation, ‘Britain’s Young Drinkers’, was aimed at Read full story › Source: The Drum...

on Jun 30, 2014

By Natalie Mortimer Marie Curie Cancer Care has launched a three and a half year digital transformation programme as its newly appointed head of digital Claire Hazle admits the charity is lagging behind with its digital output. The project, which will enable multichannel relationships with supporters and patients and introduce technologies as part of broader efficiency improvements, comes after Marie Cure realised it was falling behind other charities which are producing more innovative digital marketing activity. “About a year and a half ago the programme of work that was required was identified in recognition that as a charity we were very, very far Read full story › Source: The Drum...

on Jun 30, 2014

By Jennifer Faull Former audience director at Yahoo, Andy Williams, has joined High50 – a global community for people over the age of 50 – as operations director. He will oversee the growth of the business globally, and said of the role: “Without some of the legacy issues other businesses face, we’re building a very innovative and disruptive business. We have better insight into our readers, closer relationships with our audience and massive potential to scale up our business globally.” His appointment comes as Stefano Hatfield, formerly editor-in-chief of London Live – made the move to join High50 in the same role. “With Stefano’s appointment Read full story › Source: The Drum...