Posts made in June, 2014

on Jun 26, 2014

By Jennifer Faull Over the past five weeks, The Drum in partnership with the Recommended Agency Register has run a series of articles featuring views and opinions of some of the UK’s most powerful marketers on how brands can get the most out of their relationship with the agencies they employ. The Brand Manager’s series has provided unique insights on the main aspects of the client-agency relationship, including agency pitching and selection, the best ways of engaging with agencies, and the changes in the agency landscape in the digital era. The articles are part of the Brand Manager’s book, written by RAR managing director Read full story › Source: The Drum...

on Jun 26, 2014

By Direct Marketing News Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey. Read full story › Source: DM News...

on Jun 26, 2014

By Staff Writer With a buoyant mood returning to the digital industry, agencies are gearing up for growth. But behind agencies’ outward glamour, they need to ensure they are in the right shape behind the scenes to manage their ambitions – and workload. The Drum caught up with Keith White, managing director and founder of Synergist the agency job costing and project management system company, to talk about the mood among agencies and how they are planning to drive their businesses forward. What are you picking up about the overall mood from agencies just now? Do you sense a confidence returning to the industry? Yes, there’s Read full story › Source: The Drum...

on Jun 26, 2014

By Angela Haggerty Three quarters of consumers now watch online videos on a smartphone, according to fresh figures, but a lack of mobile enabled websites and security fears are hampering the growth of purchases via smartphone. The figures from IDG Global Solutions showed that while security concerns and functionality were still posing problems for e-commerce, the popularity of mobile devices has continued to rise significantly. While three quarters now watch video on smartphones compared to 61 per cent in 2012, half of respondents said they now use a tablet to read newspapers. In addition, 40 per cent of respondents said they’d replaced either their desktop Read full story › Source: The Drum...

on Jun 26, 2014

By Angela Haggerty Three quarters of consumers now watch online videos on a smartphone, according to fresh figures, but a lack of mobile enabled websites and security fears are hampering the growth of purchases via smartphone. The figures from IDG Global Solutions showed that while security concerns and functionality were still posing problems for e-commerce, the popularity of mobile devices has continued to rise significantly. While three quarters now watch video on smartphones compared to 61 per cent in 2012, half of respondents said they now use a tablet to read newspapers. In addition, 40 per cent of respondents said they’d replaced either their desktop Read full story › Source: The Drum...