Public Health England to probe content and scheduling of ads for sugary sweets and fizzy drinks. Read full story › Source: Marketing Week...
Read MoreBy Kevin Gallagher Client entertainment is a many splendoured thing. From the simple coffee catch-ups, planned lunches with bigwigs and formal dinners in private dining rooms to full on, all-singing, all-dancing brand events. Not forgetting occasional drinks, fringe meetings at industry events, impromptu get-togethers, or success celebrations. Breakfasts, brunches, lunches: you get the picture. Just how much of this activity falls within the scope of your overall client engagement strategy will of course vary company by company. However, in these days of CRM and big data, it would be interesting to hear from any single firm that claims complete visibility of the entirety of Read full story › Source: The Drum...
Read MoreBy Mr Sykes Each Thursday, Mr. Sykes Modern Concierge shares with us some of the 20 best suggestions for client dining in London. So if you are wondering where to take your client for your next meeting, look no further for a dose of culinary inspiration… Read full story › Source: The Drum...
Read MoreChannel 4 launches short form video hub with Rimmel London and British Gas on board for branded content
By Angela Haggerty Channel 4 has launched its awaited short form content service on 4oD to tap into the demand from mobile users for bite-sized videos. As well as original Channel 4 content, the hub will carry commercial shorts and the service is launching with partnerships with Rimmel London, British Gas and Alfa Romeo. The first shorts will go live next month. Educating Binky, featuring Made In Chelsea stars Binky Felstead and Mark-Francis Vandelli, has been created in partnership with Rimmel London and OMD UK, while a home lifestyle series from British Gas, Home Truths, was created with Carat. The launch follows the announcement Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Sorted Food – a YouTube cookery channel with over 800,000 subscribers and pulling in over four million views per month – has partnered with Tesco to create content that will be used for a TV and online campaign. The channel is run by four friends who offer simple recipes and tips and the content created for Tesco will focus on cooking with everyday essentials and products. The Sorted Food team have been tasked to come up with three new recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk. The first video is to air tonight, 26 June, during Read full story › Source: The Drum...
Read More
Industry News