Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2014

Age of disruption: WPP boss Sir Martin Sorrell on how technology is changing the marketing agency landscape

on Jun 26, 2014

By Stephen Lepitak Agency networks are changing, and if there is one man who is witnessing the changes within the marketing agency business, it’s Sir Martin Sorrell. He joins The Drum in the penthouse suite at Ogilvy & Mather’s sun drenched four storey building, where he is once again attending Cannes Lions. He enters casually, wearing a Brazillian shirt signed by Pelé and clearly in good spirits, ready to offer his insights on how his business is being disrupted by the ever developing world of technology. Clients are where he is seeing the first change, with agencies no longer solely speaking to chief marketing Read full story › Source: The Drum...

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Former Red Bull brand manager joins The Blueprint as creative advisor

on Jun 26, 2014

By the drum Former Red Bull brand manager Mark Pavitt has been appointed to the position of creative advisor by digital talent specialists, The Blueprint. Pavitt will bring his clientside experience from Red Bull to The Blueprint team as well as agency experience gained at BBH and Amplify, where he held the roles of brand development manager and account manager respectively. Pavitt said: “The Blueprint’s purpose is absolutely resonant with the needs of today’s new communications landscape. It’s an exciting opportunity to be a part of shaping the agencies and brands of today and tomorrow. My background in both brand and agency provides the Read full story › Source: The Drum...

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The Drum Network Awards 2014 opens for entries with former Digitas, Interbrand, Wolff Olins and Carlson directors on judging panel

on Jun 26, 2014

By the drum A host of experienced former top agency leaders have been lined up as judges for this year’s Drum Network Awards, which are now open for entry. Now in their sixth year, and previously known as the MiAwards, The Drum Network Awards gives ambitious marketing services agencies across the UK the opportunity to demonstrate to the marketplace that not only are they great at what they do for clients, but they are also brilliantly run businesses themselves. Already signed up to sit on this year’s judging panel are former Digitas London MD and Harvest Digital COO Miles Welch, former Chief operating Read full story › Source: The Drum...

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