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Posts made in June, 2014

TH_NK MD Lynne Davidson joins Amaze as chief operating officer

on Jun 26, 2014

By Natalie Mortimer Digital marketing consultancy Amaze has appointed TH_NK managing director Lynne Davidson to the role of chief operating officer. Davidson will assume responsibility for the business’ overall performance from an operations perspective, and focus predominantly on company talent and culture, business systems and processes and day-to-day production. Most recently, Davidson was managing director of independent digital agency TH_NK, with previous roles including head of retail media and entertainment at Comchango (EMC Consulting) and head of strategy at Future Technologies. Davidson said of her appointment: “With my background so firmly rooted in digital, joining an agency that is leading the way in the Read full story › Source: The Drum...

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5 things you need to know about programmatic

on Jun 26, 2014

By Andy Mitchell Programmatic or automated media buying is prompting discussion across the advertising industry. Andy Mitchell, European managing director of BrightRoll, the video advertising platform, sets a few things straight. Read full story › Source: Campaign...

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Non-sponsors generate more World Cup ad shares than sponsors, with Activia in the lead

on Jun 26, 2014

By Ishbel Macleod <img width="150" src="http://media-cache-ec0.pinimg.com/originals/f5/65/1c/f5651c9643d2b62b8b2fdb41838c623a.jpg" title="” > Danone yogurt brand Activia is the social video champion of the 2014 World Cup, research from Unruly has found. The Danone ad has racked up almost 4m shares, while in second place the ad from Nike – another non-sponsor – has gained 2,391,963 shares. Samsung’s ad is the third most popular with 1,227,601 shares, while Castrol is the sponsor with the most shared ad, at 930,877. In total, Unruly found that commercials by brands not affiliated with the Fifa football tournament have so far attracted 8.9m shares across the social web, while those from sponsors have only clocked up 3.6m shares. Read full story › Source: The Drum...

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