Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2014

Comic Relief appoints new data management partner for marketing drives

on Jun 26, 2014

By Natalie Mortimer Comic Relief has appointed marketing services company HighCo MRM as its provider of data management, print and fulfilment to support the next four years covering Red Nose Day and Sport Relief campaigns. The contract will cover all elements of print management, direct mail, response handling, mail order fulfilment, data capture and despatch of service kits. Jaqueline Hill, head of campaign management at Comic Relief, said: “HighCo MRM’s enthusiastic approach to project planning, implementation and on-going management has already demonstrated their expertise to us. Their data management integrity and stock management and control procedures will be invaluable and bring both time efficiency and Read full story › Source: The Drum...

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The secret of Calvin Klein's success - planning director Martin Harrison recaps the brand's four truths revealed at Cannes

on Jun 26, 2014

By Martin Harrison Great work has cultural resonance, it transcends our attempts at targeting and personalisation, it makes the brand famous. And execution is everything. This was forcefully brought home by Melisa Goldie, Calvin Klein’s chief creative officer last week at Cannes Lions as she outlined the four truths of Calvin Klein, which I’ll summarise with much less panache below. Seek simplicity. The best ideas are at heart, simple, easy to understand and iconic. Dance with controversy. Make work that provokes creates a strong reaction. This makes it impactful and memorable. Create tension. She described how Calvin Klein would regularly bring several people with opposing points Read full story › Source: The Drum...

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FCB Inferno wins BMW UK account

on Jun 26, 2014

By James Swift FCB Inferno has won BMW’s UK creative account, ending WCRS’s 35-year relationship with the car marque. Read full story › Source: Campaign...

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