Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2014

Scripps offers BBC £500m to wrest control of UKTV

on Jun 26, 2014

By John Glenday US pay-TV service Scripps has made a £500m bid to wrest full control of UKTV, operator of a suite of 10 channels including Gold, Dave and Watch, from BBC Worldwide. Scripps already owns a 50 per cent stake in the joint venture after buying out Virgin Media for £339m in 2011 and owns a host of TV brands; including The Food Network which shows Nigella Express. It is unclear if BBC Worldwide would accept the offer however with the suggestion being that it is also interested in increasing its stake. UKTV made an operating profit of £71m last year with Scripps increasing programme Read full story › Source: The Drum...

Read More

Magnet appoints Smoking Gun to kitchen PR brief

on Jun 26, 2014

By John Glenday Kitchen supplier Magnet Trade has announced the appointment of Smoking Gun PR as its communications partner as part of efforts to promote its joinery business to consumers. This will be achieved via a mixture of traditional and digital channels to drive leads and promote competitive pricing. Alison Coleman, Magnet Trade’s marketing manager, commented: “We felt we needed a fresh approach to PR which would directly help us achieve our business objectives. Smoking Gun has proven credentials in this arena and clearly understands our needs. The team has shown us a clear path towards achieving our communications and business targets and we’re excited Read full story › Source: The Drum...

Read More