By John Glenday BrewDog is raising a glass to embattled FIFA President Sepp Blatter by offering tongue-in-cheek support for his continued presidency of football’s governing body – in the hope that this may boost Scotland’s chances of hosting the 2022 World Cup. The craft brewer has launched its ‘Vote Sepp’ beer to ‘sweeten the deal’ with the drinks being served within brown envelopes from behind the bar together with opaque accountancy for all the profits. BrewDog co-founder James Watt said: “Vote Sepp marks the official launch of our unofficial bid for Scotland to host the World Cup 2022. We know the event was awarded to Read full story › Source: The Drum...
Read MoreBy John Glenday Underwear and lingerie brands Wonderbra and Playtex have changed hands after their owner, DBApparel, was bought out for £320m by US T-shirt company Hanes. DBA has been owned by private equity group Sun European Partners since 2006 during which time it has expanded its lingerie operations in the UK, Europe and emerging markets. The group is most famous for its Hello Boys Wonderbra advert starring Eva Herzigova’s cleavage which was blamed for numerous traffic accidents caused by Herzigova’s distracting assets proudly displayed on giant roadside billboards. For its part Hanes views the purchase as a means of giving it an instant toehold in Read full story › Source: The Drum...
Read MoreBy John Glenday Underwear and lingerie brands Wonderbra and Playtex have changed hands after their owner, DBApparel, was bought out for £320m by US T-shirt company Hanes. DBA has been owned by private equity group Sun European Partners since 2006 during which time it has expanded its lingerie operations in the UK, Europe and emerging markets. The group is most famous for its Hello Boys Wonderbra advert starring Eva Herzigova’s cleavage which was blamed for numerous traffic accidents caused by Herzigova’s distracting assets proudly displayed on giant roadside billboards. For its part Hanes views the purchase as a means of giving it an instant toehold in Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart HelloFlo’s new ‘First Moon Party’ commercial takes this week’s top spot. The amusing video for the US tampon subscription service company shows a pre-teen girl who fakes her first period to fit in with her friends. But her Mum discovers she’s lying and decides to teach her a lesson by throwing an elaborate ‘first moon party’ in her honour, even inviting her grandparents. The awkward ad has amassed over 85,000 shares and 20 million views since last week, putting it ahead of new contenders from GoPro and adidas. Brand Chart Read full story › Source: The Drum...
Read MoreBy John Glenday Media watchdog Ofcom has reported that the number of people using browsing websites and apps to obtain their daily fix of news now exceeds numbers reading newspapers for the first time. Ofcom’s latest News Consumption study reports that 41 per cent of people make use of the internet to stay abreast of current affairs, marginally more than the 40 per cent of people who rely on printed newspapers. Both mediums remain dwarfed by the importance of TV however with fully 75 per cent accessing news in this manner, although the web remains the fastest growing medium rising from just 32 per cent Read full story › Source: The Drum...
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