By Stephen Lepitak Harriet Harman, Labour’s shadow culture, media and sport secretary, has pledged that the party will aim to improve the way the government works with the advertising industry. Speaking ahead of making a speech at the annual ISBA lunch, Harman described the advertising industry as an £18bn British success story. The party has promised to support the industry, which it claimed generates £6 to the economy for each pound spent and employs around half a million people in some capacity. It also claimed that it would ‘work through current structures’, in particular the Advertising Standards Authority, take an evidence-based approach to Read full story › Source: The Drum...
Read MoreBy Sara Kimberley With Specsavers quick to react to footballer Luis Suárez apparent biting of Italy’s Giorgio Chiellini in a World Cup match, through a comical Twitter tactical ad, we take a look at some of Specsavers’ best ads. Read full story › Source: Campaign...
Read MoreBy Gillian West Saatchi & Saatchi Thailand has confirmed that Taejay Lee has re-joined the agency as head of Live Creativity, the agency’s unique real-time, social and mobile content hub. Lee worked with Saatchi & Saatchi Thailand briefly in 2013 during the inception of the Live Creativity concept, with Mark Cochrane, CEO of Saatchi & Saatchi Thailand calling Lee’s decision to join the project full time as “a massive win”. Lee commented: “I’m really looking forward to being part of Saatchi & Saatchi Thailand again. The agency’s belief in breaking down the barriers between creative, planning and content production through the creative newsroom Read full story › Source: The Drum...
Read More‘Play makes it possible’ campaign to ‘irrevocably’ link winning with money raised for good causes. Read full story › Source: Marketing Week...
Read More‘Play makes it possible’ campaign to ‘irrevocably’ link winning with money raised for good causes. Read full story › Source: Marketing Week...
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