Posts made in June, 2014

on Jun 25, 2014

By James Doleman In the morning there were five defendants present in the long, glass covered dock at court twelve of the Old Bailey, by Tuesday afternoon there was only one. Andy Coulson, stood alone when the judge entered the room, he was still on trial while Rebekah Brooks and the others were able to leave the building and flash smiles at the waiting photographers. To those in the court the verdict came as no surprise. Journalists and lawyers have been speculating for weeks about what the outcome of the phone-hacking trial would be, and of the dozens I have Read full story › Source: The Drum...

on Jun 25, 2014

By Stephen Lepitak SapientNitro has hired former chief creative officer at Deutsch LA, Mark Hunter to take on the role of vice president and executive creative director for London. Hunter, a former executive creative director at both Havas London and TBWALondon, has been working with SapientNitro on a number of special projects since February, which included winning the integrated advertising account for Let There Be Beer. “SapientNitro is a hugely successful, hugely driven company that bring skills and expertise to the table most agencies can’t. There is no limit to their ambitions and I’m excited about helping SapientNitro to try to realize them,” Read full story › Source: The Drum...

on Jun 25, 2014

By Direct Marketing News The Volkswagen marketing executive is a veteran of Wunderman and WPP. Read full story › Source: DM News...

on Jun 25, 2014

By Direct Marketing News The Volkswagen marketing executive is a veteran of Wunderman and WPP. Read full story › Source: DM News...

on Jun 25, 2014

By Jessica Davies A total 28 per cent of the UK display ad market was traded programmatically in 2013, representing £500m of the total £1.86bn display advertising spend, according to the Internet Advertising Bureau’s (IAB) first Media Owner Sales Techniques Study. The industry body has predicted this will rise further throughout the rest of 2014, with nearly half (47 per cent) of digital display ad sales to be conducted programmatically, in what marks its first ever report in the space. By 2017 it could account for an even bigger chunk of ad spend, with the IAB predicting it could reach up to 75 per Read full story › Source: The Drum...