MWL2014: Marketers must accept that scalable social media campaigns require significant investment, Mondelez Europe’s head of social and digital media Sonia Carter has said. Read full story › Source: Marketing Week...
Read MoreAdidas stops short of giving controversial striker its full backing as furore over biting incident intensifies. Read full story › Source: Marketing Week...
Read MoreAdidas stops short of giving controversial striker its full backing as furore over biting incident intensifies. Read full story › Source: Marketing Week...
Read MoreAdidas stops short of giving controversial striker its full backing as furore over biting incident intensifies. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer ITN Productions has spoken with media and investment agency Initiative in the latest instalment of its World Cup-themed discussion panel. The team, including Scott Bilbe, Jon Hill, Jack Winter and Alex Moore, discuss everything from Luis Suarez’s penchant for biting fellow players to England’s “limp, flaccid and floppy” performance. ITN Productions is calling on media agencies to get involved and offer their own post or pre-match comments and “quirkier World Cup-related opinions” reacting to the latest tournament events. The team will then turn 30 minutes of “analysis” into a short film within five hours before hosting it online. The Read full story › Source: The Drum...
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