Cinema group wants to challenge assumption that mobile phones should be banned at cinemas. Read full story › Source: Marketing Week...
Read MoreThe story of Her – director Spike Jonze and SapientNitro’s Nigel Vaz discuss the interplay between humanity and technology
By Staff Writer “The past is just a story we tell ourselves,” claims Samantha, the voice of the OS1 operating system in Her. The Spike Jonze film explores an emerging symbiosis between humanity and technology, and asks questions about our relationships, behaviours and emotions – including a sense of loss and sentimentality that is, at least for now, beyond the comprehension of technology. Jonze – fresh from the stage at the Cannes Lions Festival of Creativity – joins Nigel Vaz, European managing director of SapientNitro, in conversation about the director’s creative vision and processes. Jonze is understandably far more at ease in the comfortable Read full story › Source: The Drum...
Read MoreCustomer sales director Chris Duncan to lead marketing for The Sun, The Times and The Sunday Times. Read full story › Source: Marketing Week...
Read MoreMWL2014 – Sky and Disney outline how to ensure successful brand collaboration. Read full story › Source: Marketing Week...
Read MoreBy Mark Borkowski They exist on the edge of our world in a very different one. They know how to inhabit our imaginations and are the antithesis of our 21st century west and instant celebrity, excess, mass information, Justin Bieber and a rapidly moving culture. Out of the desert and the mountains rode the whirlwind of Isis, the fury of leaders and a scandalous belief and brass nerve. They’ve made a culture of hard-faced absolutism and brought to us an evil, dark movement. But I also reluctantly concede, business in the west has a lot to learn in the propaganda war and unlikely as it Read full story › Source: The Drum...
Read More
Industry News